Making Sense of ROI and Marketing Attribution

Markets can change on a whim, causing spikes or depressions, and this volatility cannot be interpreted as an
exception. Volatility is today’s baseline.
To fulfill the workload ebb and flow of demand, systems must scale flawlessly and dynamically without requiring
a massive, costly, and energy-consuming datacenter buildout just for the spikes. Sustainability is not just a
marketing gimmick anymore.
The complexity of these markets can also no longer be analyzed and leveraged with common human experience
and intelligence. Much of the intelligence must now be artificial, operating in real time and juggling countless
variables while taking in vast amounts of data. Artificial intelligence (AI) will increasingly infuse everything
everywhere, and AI requires purpose-built hardware capabilities.

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